Love Yoga is a studio split between Ireland and Spain. In Sanskrit, the word ‘yoga’ is used to signify a form of union, or connection. To represent this, I created a hand-crafted logo that consists of organic shapes painted in ink, placed together to create a curvy figure, with the heart at the centre.
Working with the idea that yoga is both a state of connection and a body of techniques, I made seven different marbled patterns for the business cards. These represent the seven chakras at the centre of our bodies. Each card features the name and description of the chakra it represents, each is individual but at the same time connected.
STUDIO Elishea Nicholson
ROLE DesignArt Direction